Former Professional Bowl QB Robert Griffin III Sends 9-Phrase Message Reacting To New LeBron James Barbie Doll
Robert Griffin III by no means misses a chance to inject humor into the sports activities dialog, and his newest submit proves it once more. After Mattel introduced that NBA star LeBron James could be the primary male athlete to be changed into a Barbie doll, RGIII took to social media with a wonderfully timed response that’s getting loads of consideration.
Griffin, a former Professional Bowl quarterback turned analyst, is thought for his fast wit and viral takes on trending sports activities tales. This time, he didn’t want an extended caption or scorching take — only a quick, nine-word submit and an image of the doll to set off the web.
Robert Griffin III’s Tackle LeBron James Barbie Doll
“They did it. We’ve a LeKen Barbie Doll,” Griffin wrote on X, together with a picture of the newly launched LeBron James Barbie. The doll options James in his signature tunnel-walk model: Tailor-made swimsuit, sun shades, and sneakers.
They did it. We’ve a LeKen Barbie Doll. pic.twitter.com/hamk4S0RSh
— Robert Griffin III (@RGIII) April 9, 2025
Griffin’s tongue-in-cheek “LeKen” nickname immediately caught on with followers, with the submit racking up 45.7 views, 88 feedback, 27 shares, and 370 likes. Responses ranged from suggesting to make it right into a physique pillow to “the youngsters will find it irresistible as a lot as they love him.”
James Turns into First Male Athlete Named Barbie ‘Kenbassador’
The doll is a part of a brand new collaboration between Mattel and James. The Los Angeles Lakers star has been named Barbie’s latest “Kenbassador,” turning into the primary male athlete to obtain the distinction. The discharge celebrates LeBron’s affect past the court docket, acknowledging his affect in sports activities, vogue, philanthropy, and enterprise.
Mattel says the doll goals to honor figures utilizing their platforms to encourage others and create significant change. Krista Berger, Mattel’s SVP of Barbie and world head of dolls, mentioned the model wished to spotlight somebody who displays Barbie’s mission of inspiring the limitless potential in each baby. LeBron checked all of the containers.
“Ken is Barbie’s longtime finest pal and supporter,” mentioned Berger. “We’re excited to convey followers a brand new presentation of Ken that celebrates LeBron as a task mannequin, his icon standing, lasting affect on tradition, and dedication to setting a constructive instance for the following era to succeed in their limitless potential.”
James spoke concerning the significance of the partnership, reflecting on the significance of constructive position fashions and why this second goes past simply having a doll in his picture:
“As a younger child, I used to be lucky to have position fashions who not solely impressed me but additionally confirmed me what’s attainable by means of laborious work and dedication,” he mentioned. “Now, as an grownup, I perceive how important it’s for younger folks to have constructive figures to look as much as. That’s why partnering with Barbie to launch the LeBron James Kenbassadors doll is such an honor. It’s a chance to acknowledge the highly effective affect of position fashions who instill confidence, encourage goals, and present children that they, too, can obtain greatness.”
The James doll will probably be accessible for followers on Monday, April 14, for $75. It may be bought in individual at choose Goal shops or on-line at Goal, Amazon, Walmart, and Mattel Creations.
